Meet & Greet
with Bellabeat

A pioneer in the fem-tech realm, Bellabeat is a women’s wellness
company that has helped millions of women track their cycle,
pregnancies, and live more in sync with their cycles.

Meet & Greet
with Bellabeat

A pioneer in the fem-tech realm, Bellabeat is a women’s wellness company that has helped millions of women track their cycle, pregnancies, and live more in sync with their cycles.

A FEM-TECH PIONEER

Shaping Women’s Health & Well-Being

Founded in 2014, Bellabeat is the company that developed one of the first wearables specifically designed for women and has since gone on to create a portfolio of digital products for tracking and improving the health of women.

Focusing on creating innovative health and wellness products for women, our mission is to empower women to take control of their health by providing them with technology-driven solutions that blend design and function.

WHAT WE DO

Giving women the tools to reach their fullest potential through
personalized wellness solutions aligned with their cycles

Biometric and lifestyle data collected and analyzed to optimize the user experience
Biometric and lifestyle data collected and analyzed to optimize the user experience
Algorithms, technology, and design created for women and tested by women
Algorithms, technology, and design created for women and tested by women
Sync body, cycle, and mind to achieve personal goals and better well-being
Sync body, cycle, and mind to achieve personal goals and better well-being
Content created to empower users to embrace their personal definitions of beauty
Content created to empower users to embrace their personal definitions of beauty

Smart Insights

Biometric and lifestyle data collected and analyzed to optimize the user experience

Women-Centric

Algorithms, technology, and design created for women and tested by women

Holistic Approach

Sync body, cycle, and mind to achieve personal goals and better well-being

Inclusive

Content created to empower users to embrace their personal definitions of beauty

IN NUMBERS

devices synced
0 M+
users
0 M
cycles tracked
0 M+
pregnancies tracked
0 M

THE FOUNDERS

Urška Sršen

Urška Sršen

Co-founder & CPO

Urska is the detail-obsessed execution force behind Bellabeat’s products which have been continuously recognized as some of the most innovative products launched within the digital health market.
 
Urska has a background in fine arts and design, studying fine arts sculpture at ALUO Ljubljana and Kuvataideakatemia in Helsinki. Urska was chosen by Forbes as the ambassador of the Technology field for their first European 30 under 30 list launched in 2016. She also received the Jabolko Navdiha (Apple of Inspiration) Award from the President of the Republic of Slovenia.
 
Urska spends most of her free time outdoors and is passionate about women’s rights, sci-fi and sustainable development.
 
 

Sandro Mur

Co-founder & CEO

Sandro Mur is a serial entrepreneur with an engineering background. Growing up, his sources of inspiration were his mother and grandmother, both business-oriented and progressive women.

At Bellabeat, Sandro is responsible for strategy, finance and growth. Given his passion for startups, Sandro created Bellabeat’s own investment program to nurture interesting local talent and technology.

In his free time, Sandro is a kitesurfer, amateur racecar driver, and a dog dad. Being active in sports and his many hobbies helped him grow as a startup founder and leader of a fast growing and diverse team of mostly young professionals.
Sandro Mur

OUR AWARDS

Best Inventions 2022 - Seal Red 1
Forbes under 30
The Europas European tech startup awards
BigSee

Bellabeat Timeline

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

Founded by Urška Sršen and Sandro Mur

Participated in Y Combinator program, finishing top of the class

Raised $4.5M seed round

Launched Leaf Nature: the first wearable for women that tracks activity, sleep, and stress resistance

Added period and pregnancy tracking 


The Europas award for Best Health Startup

Awarded Best Startup by The Europas


Launched Leaf Urban: a new version of Leaf with a modern, water-resistant design

Leaf Urban named Best Smart Jewellery Tracker of 2020 by Business Insider


Launched Spring: smart water bottle designed to help you make hydration your daily habit and a part of your lifestyle

Launched Shell: fetal heart listener and a pregnancy tracking app

Launched Airi: a chat based personal wellness coach (predecessor of Bellabeat Coach)

Launched Time: an elegant, hybrid wellness watch that not only tells time but also keeps track of your activity, sleep, reproductive data, and stress resistance

Launched Leaf Chakra: the smartest piece of jewelry created for the ultimate wellness experience to remind us of our connection to Earth

Collaborated with Swarovski® to launch Leaf Crystal

Launched Bellabeat Coach with personalized, cycle-based wellness programs

Launched redesigned Period Diary: an app dedicated to women’s reproductive health

Received HAMAG Award for International Research and Cooperation

Launched B.YOU: line of wellness accessories

Launched Ivy: a smart-wearable health tracker that is created exclusively for women to help them live fully in sync with body and mind

Opened pop-up stores across Europe

Featured in POOSH Holiday Mailer in the hands of Kourtney Kardashian and 40+ A-list celebrities such as Gabrielle Union, Kim Kardashian, Miranda Kerr, Fergie, Lala Anthony, and Khloe Kardashian with a total reach of 1.5B

Received BIG SEE Award for Ivy design

Added Private Key Encryption feature to it’s period tracking products

Presented at POOSH Your Wellness Festival by Kourtney Kardashian

Bellabeat Ivy selected as one of TIME’s 2022 Best Inventions

Launched Bellabeat Corporate Wellness Program

Launched an OpenAI-powered Health Assistant focused on women’s health and available through Bellabeat mobile apps

Expanded Bellabeat Coach Library with a holistic prenatal program including workouts, mindfulness routines and nutrition guidance developed for pregnant moms

Launched IVY+: a new generation of the smart-wearable health tracker created exclusively for women to help them live fully in sync with body and mind; improving Bellabeat’s ability to track women’s hormonal cycles and predict ovulation dates

Launched a new ovulation predicting algorithm based on machine learning from the user’s cycle and biometric data

Launched a research program focusing on women’s health during pregnancy and postpartum

2014

Founded by Urška Sršen and Sandro Mur

Participated in Y Combinator program, finishing top of the class

Raised $4.5M seed round​

2015

Launched Leaf Nature: the first wearable for women that tracks activity, sleep, and stress resistance

Added period and pregnancy tracking

The Europas award for Best Health Startup

2016

Awarded Best Startup by The Europas


Launched Leaf Urban: a new version of Leaf with a modern, water-resistant design

Awarded Best Startup by The Europas


Launched Spring: smart water bottle designed to help you make hydration your daily habit and a part of your lifestyle

Launched Shell: fetal heart listener and a pregnancy tracking app

2017

Launched Airi: a chat based personal wellness coach (predecessor of Bellabeat Coach)

2018

Launched Time: an elegant, hybrid wellness watch that not only tells time but also keeps track of your activity, sleep, reproductive data, and stress resistance

Launched Leaf Chakra: the smartest piece of jewelry created for the ultimate wellness experience to remind us of our connection to Earth

2019

Collaborated with Swarovski® to launch Leaf Crystal

Launched Bellabeat Coach with personalized, cycle-based wellness programs

2020

Launched redesigned Period Diary: an app dedicated to women’s reproductive health

Received HAMAG Award for International Research and Cooperation

Launched B.YOU: line of wellness accessories

2021

Launched Ivy: a smart-wearable health tracker that is created exclusively for women to help them live fully in sync with body and mind

Opened pop-up stores across Europe

Featured in POOSH Holiday Mailer in the hands of Kourtney Kardashian and 40+ A-list celebrities such as Gabrielle Union, Kim Kardashian, Miranda Kerr, Fergie, Lala Anthony, and Khloe Kardashian with a total reach of 1.5B

Received BIG SEE Award for Ivy design

Added Private Key Encryption feature to it’s period tracking products

2022

Presented at POOSH Your Wellness Festival by Kourtney Kardashian

Bellabeat Ivy selected as one of TIME’s 2022 Best Inventions

2023

Launched Bellabeat Corporate Wellness Program

Launched an OpenAI-powered Health Assistant focused on women’s health and available through Bellabeat mobile apps

Expanded Bellabeat Coach Library with a holistic prenatal program including workouts, mindfulness routines and nutrition guidance developed for pregnant moms

2024

Launched IVY+: a new generation of the smart-wearable health tracker created exclusively for women to help them live fully in sync with body and mind; improving Bellabeat’s ability to track women’s hormonal cycles and predict ovulation dates

Launched a new ovulation predicting algorithm based on machine learning from the user’s cycle and biometric data

Launched a research program focusing on women’s health during pregnancy and postpartum

Bellabeat represents more than just a brand; it’s a testament to empowering women through technology. For me, it’s about creating a future where wellness is seamlessly integrated into every aspect of our lives.

We’re not just designing products; we’re nurturing a community and a movement towards holistic health, driven by innovation and a deep understanding of the unique health journeys women experience.


Urška Sršen, Co-founder & CPO

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