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Meet & Greet
with Bellabeat

A pioneer in the fem-tech realm, Bellabeat is a women’s wellness
company that has helped millions of women track their cycle,
pregnancies, and live more in sync with their cycles.

Meet & Greet
with Bellabeat

A pioneer in the fem-tech realm, Bellabeat is a women’s wellness company that has helped millions of women track their cycle, pregnancies, and live more in sync with their cycles.

A FEM-TECH PIONEER

Shaping Women’s Health & Well-Being

Founded in 2014, Bellabeat is the company that developed one of the first wearables specifically designed for women and has since gone on to create a portfolio of digital products for tracking and improving the health of women.

Focusing on creating innovative health and wellness products for women, our mission is to empower women to take control of their health by providing them with technology-driven solutions that blend design and function.

WHAT WE DO

Giving women the tools to reach their fullest potential through
personalized wellness solutions aligned with their cycles

Smart Insights

Biometric and lifestyle data collected and analyzed to optimize the user experience

Women-Centric

Algorithms, technology, and design created for women and tested by women

Holistic Approach

Sync body, cycle, and mind to achieve personal goals and better well-being

Inclusive

Content created to empower users to embrace their personal definitions of beauty

IN NUMBERS

devices synced
0 M+
users
0 M
cycles tracked
0 M+
pregnancies tracked
0 M

THE FOUNDERS

Urška Sršen

Co-founder & CPO

Urska is the detail-obsessed execution force behind Bellabeat’s products which have been continuously recognized as some of the most innovative products launched within the digital health market.
 
Urska has a background in fine arts and design, studying fine arts sculpture at ALUO Ljubljana and Kuvataideakatemia in Helsinki. Urska was chosen by Forbes as the ambassador of the Technology field for their first European 30 under 30 list launched in 2016. She also received the Jabolko Navdiha (Apple of Inspiration) Award from the President of the Republic of Slovenia.
 
Urska spends most of her free time outdoors and is passionate about women’s rights, sci-fi and sustainable development.
 
 

Sandro Mur

Co-founder & CEO

Sandro Mur is a serial entrepreneur with an engineering background. Growing up, his sources of inspiration were his mother and grandmother, both business-oriented and progressive women.

At Bellabeat, Sandro is responsible for strategy, finance and growth. Given his passion for startups, Sandro created Bellabeat’s own investment program to nurture interesting local talent and technology.

In his free time, Sandro is a kitesurfer, amateur racecar driver, and a dog dad. Being active in sports and his many hobbies helped him grow as a startup founder and leader of a fast growing and diverse team of mostly young professionals.

OUR AWARDS

Bellabeat Timeline

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

Founded by Urška Sršen and Sandro Mur

Participated in Y Combinator program, finishing top of the class

Raised $4.5M seed round