About Us

Own your future by owning your data

Women were told that humankind is on the path to equality.
Yet today we live in the most divided society in history.
We believe in a transparent future.

Our mission is to empower women by providing them with the data to discover themselves.

Four areas we want to impact globally with our technology:

#BIGDATA

Give analyzed data simply and transparently

Data is the most powerful asset humans have in this century. More powerful than land, machines, and factories. Although it is believed we know everything about ourselves, the truth is different, we barely know the details.

#EQUALITY

Give women equal care

Women are the primary caretakers in every country in the world. Even though women outnumber men by 66 million in the world population, they are still disregarded as care receivers.

At the current rate of change, it will take more than 300 years for women to reach equality. We decided not to wait for 10 generations. We design everything to give women a priority.

#WOMENSWELLNESS

In sync with your cycle

There’s one thing that the majority of women have in common — a menstrual cycle — although, still often viewed as relating to just having a period, rather than a 28 day cycle that influences all areas of a woman’s life.

By understanding the hormonal impact behind each phase of the cycle, women can sync their current needs to their goals, increase their well-being, productivity, and overall satisfaction.

We analyze data and adjust all content, which helps women understand themselves better, sync their cycle, reach their goals, and increase the quality of their life.

#DESIGN & ENVIRONMENT

Create a sustainable future

We believe in a future where technology is invisible and perfectly connected with nature. That’s why all of our designs are made using natural materials and invisible technology. We avoid complicating your lives with irrelevant notifications and screens. Less screen more love.

What else do we have to give?

Women’s health has always been our priority.
We aim to inspire others through our design, our technology and our brand.
Inspire them to be healthier, happier and more conscious.

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GOALS ACHIEVED
EVERY DAY

Whatever your wellness goals are, you can achieve them along with the millions of other women who are using Bellabeat

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PROGRAMS
STARTED

From weight loss to better sleep, women are achieving all their wellness goals through Bellabeat

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WORKOUTS
EVERY DAY

Pilates, Barre, Yoga, and just about everything in between – there is a workout for you

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CONVERSATIONS ON
WOMEN’S HEALTH

We believe in driving the change. That means we are talking the talk and walking the walk