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Last Reviewed and Updated: April 5, 2023
This California Resident Privacy Notice supplements the information and disclosures contained in our Privacy Policy. It applies to individuals residing in California from whom we collect Personal Information as a business under the CCPA.
For the purposes of this notice, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”).
Personal Information does not include information that is:
The chart below provides the categories of Personal Information and Sensitive Personal Information (as defined by the CCPA) we have collected, disclosed for a business purpose, or sold or “shared” (for cross-context behavioral advertising purposes) in the preceding twelve months since this notice was last updated. The examples of Personal Information and Sensitive Personal Information provided for each category reflect each category’s statutory definition and may not reflect all of the specific types of Personal Information and Sensitive Personal Information associated with each category.
Category | We collected | We Disclosed | We Sold/Shared |
---|---|---|---|
A. Identifiers Examples: Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers. | Yes | Yes | No |
B. Categories of Personal Information in Cal. Civ. Code Section 1798.80(e) Examples: Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. | Yes | Yes | No |
C. Characteristics of Protected Classifications under California or Federal Law Examples: Race or color, ancestry or national origin, religion or creed, age (over 40), mental or physical disability, sex (including gender and pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity or expression, medical condition, genetic information, marital status, military and veteran status. | Yes | Yes | No |
D. Commercial Information Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Yes | Yes | N/A |
E. Biometric Information Examples: Physiological, biological, or behavioral characteristics, including DNA, that can be used, singly or in combination with each other or with other identifying data, to establish individual identity, such as imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information. | No | N/A | N/A |
F. Internet or Other Electronic Network Activity Information Examples: Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement. | Yes | Yes | No |
G. Geolocation Data Examples: Precise physical location. | No | N/A | N/A |
H. Sensory Information Examples: Audio, electronic, visual, thermal, olfactory, or similar information. | Yes | Yes | N/A |
I. Professional or Employment-Related Information Examples: Job application or resume information, past and current job history, and job performance information. | Yes | Yes | No |
J. Non-Public Education Information (as defined in 20 U.S.C. 1232g; 34 C.F.R. Part 99) Examples: Records that are directly related to a student maintained by an educational agency or institution or by a party acting for the agency or institution. | No | N/A | N/A |
K. Inferences Drawn from Personal Information Examples: Consumer profiles reflecting a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Yes | Yes | No |
L. Sensitive Personal Information (Identifiers) Examples: A consumer’s social security, driver’s license, state identification card, or passport number. | No | N/A | N/A |
M. Sensitive Personal Information (Log-In and Financial Information) Examples: Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. | Yes | No | No |
N. Sensitive Personal Information (Precise Geolocation) | No | N/A | N/A |
O. Sensitive Personal Information (Group Membership) Examples: Racial or ethnic origin, religious or philosophical beliefs, or union membership. | No | N/A | N/A |
P. Sensitive Personal Information (Contents of Communications) Examples: The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication. | No | N/A | N/A |
Q. Sensitive Personal Information (Genetic Data) | No | N/A | N/A |
R. Sensitive Personal Information (Identifying Biometric Information) | No | N/A | N/A |
S. Sensitive Personal Information (Personal Information Collected and Analyzed Concerning a Consumer’s Health) | Yes | No | No |
T. Sensitive Personal Information (Personal Information Collected and Analyzed Concerning a Consumer’s Sex Life or Sexual Orientation) | Yes | No | No |
We collect your Personal Information for the following specific business and commercial purposes:
We collect Personal Information from the following categories of sources:
In the preceding twelve months since this notice was last updated, we disclosed Personal Information to the following categories of third parties for the purposes of providing services, communicating, social network support, connecting third party services, marketing, personalization, sending messages, facilitating payments, deidentification and aggregation, job applications, safety issues, compliance, auditing interactions, fraud and incident prevention, debugging, transient use, contracting vendors, research, improving our services, enabling transactions, and for any notified purpose:
If you are a California resident, you may exercise the following rights.
Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of Personal Information collected, sold, or disclosed by us; (2) purposes for which categories of Personal Information are collected or sold by us; (3) categories of sources from which we collect Personal Information; (4) categories of third parties to whom we disclosed or sold Personal Information; and (5) specific pieces of Personal Information we have collected about you during the past twelve months.
Right to Delete. Subject to certain exceptions, you may submit a verifiable request that we delete Personal Information about you that we have collected from you.
Right to Correct. You may submit a verifiable request that we correct inaccurate Personal Information that we maintain about you.
Verification. Requests for access to, deletion, or correction of Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. To verify your access, deletion, or correction request, please follow the instructions provided in our response to your request.
Right to Opt Out. In some circumstances, you may opt out of the sale or sharing (for cross-context behavioral advertising purposes) of your Personal Information. We do not sell or share (for cross-context behavioral advertising purposes) your Personal Information.
Right to Limit Use and Disclosure of Sensitive Personal Information. In some circumstances, you may limit our use and disclosure of your Sensitive Personal Information. We do not use or disclose your Sensitive Personal Information for purposes other than the limited purposes permitted by the CCPA.
Submit Requests. To exercise your rights under the CCPA, send an email via our Contact Information section or visit our website.
Authorizing an Agent. If you are acting as an authorized agent to make a request to know, delete, correct, or opt out on behalf of a California resident, send an email via our Contact Information section and attach a written authorization signed by the resident.
We do not knowingly sell or share (for cross-context behavioral advertising purposes) Personal Information of consumers under 16 years of age.
If you have any questions, comments, or concerns about this notice or our processing activities please email us at hi@bellabeat.com or write to us at
Bellabeat, Inc.
1390 Market Street, Suite 200
San Francisco, CA 94102