Bellabeat California Resident Privacy Notice

Last Reviewed and Updated: April 5, 2023

This California Resident Privacy Notice supplements the information and disclosures contained in our Privacy Policy. It applies to individuals residing in California from whom we collect Personal Information as a business under the CCPA.

1. Personal Information Collection, Disclosure, and Sale

For the purposes of this notice, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”).

Personal Information does not include information that is:

Lawfully made available from government records.
Deidentified or aggregated.
Otherwise excluded from the scope of the CCPA.

The chart below provides the categories of Personal Information and Sensitive Personal Information (as defined by the CCPA) we have collected, disclosed for a business purpose, or sold or “shared” (for cross-context behavioral advertising purposes) in the preceding twelve months since this notice was last updated. The examples of Personal Information and Sensitive Personal Information provided for each category reflect each category’s statutory definition and may not reflect all of the specific types of Personal Information and Sensitive Personal Information associated with each category.

Category	We collected	We Disclosed	We Sold/Shared
A. Identifiers Examples: Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.	Yes	Yes	No
B. Categories of Personal Information in Cal. Civ. Code Section 1798.80(e) Examples: Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.	Yes	Yes	No
C. Characteristics of Protected Classifications under California or Federal Law Examples: Race or color, ancestry or national origin, religion or creed, age (over 40), mental or physical disability, sex (including gender and pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity or expression, medical condition, genetic information, marital status, military and veteran status.	Yes	Yes	No
D. Commercial Information Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	Yes	Yes	N/A
E. Biometric Information Examples: Physiological, biological, or behavioral characteristics, including DNA, that can be used, singly or in combination with each other or with other identifying data, to establish individual identity, such as imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.	No	N/A	N/A
F. Internet or Other Electronic Network Activity Information Examples: Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement.	Yes	Yes	No
G. Geolocation Data Examples: Precise physical location.	No	N/A	N/A
H. Sensory Information Examples: Audio, electronic, visual, thermal, olfactory, or similar information.	Yes	Yes	N/A
I. Professional or Employment-Related Information Examples: Job application or resume information, past and current job history, and job performance information.	Yes	Yes	No
J. Non-Public Education Information (as defined in 20 U.S.C. 1232g; 34 C.F.R. Part 99) Examples: Records that are directly related to a student maintained by an educational agency or institution or by a party acting for the agency or institution.	No	N/A	N/A
K. Inferences Drawn from Personal Information Examples: Consumer profiles reflecting a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	Yes	Yes	No
L. Sensitive Personal Information (Identifiers) Examples: A consumer’s social security, driver’s license, state identification card, or passport number.	No	N/A	N/A
M. Sensitive Personal Information (Log-In and Financial Information) Examples: Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.	Yes	No	No
N. Sensitive Personal Information (Precise Geolocation)	No	N/A	N/A
O. Sensitive Personal Information (Group Membership) Examples: Racial or ethnic origin, religious or philosophical beliefs, or union membership.	No	N/A	N/A
P. Sensitive Personal Information (Contents of Communications) Examples: The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication.	No	N/A	N/A
Q. Sensitive Personal Information (Genetic Data)	No	N/A	N/A
R. Sensitive Personal Information (Identifying Biometric Information)	No	N/A	N/A
S. Sensitive Personal Information (Personal Information Collected and Analyzed Concerning a Consumer’s Health)	Yes	No	No
T. Sensitive Personal Information (Personal Information Collected and Analyzed Concerning a Consumer’s Sex Life or Sexual Orientation)	Yes	No	No

2. Use of Personal Information

We collect your Personal Information for the following specific business and commercial purposes:

Providing Services: Providing our services.
Communicating: Communicating with you, providing you with updates and other information relating to our services and products, providing information that you request, responding to comments and questions, and otherwise providing customer support.
Social Network Support: Updating your status on social networks, sending messages on your behalf to your social networks, and providing other features and services to you.
Connecting Third Party Services: Facilitating the connection of third-party services or applications, such as social networks.
Marketing: Marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable, or otherwise of interest to you.
Personalization: Personalizing your experience on our services, such as presenting tailored content.
Sending Messages: Sending you text messages or push notifications.
Facilitating Payments: Facilitating transactions and payments.
Deidentification and Aggregation: Deidentifying and aggregating information collected through our services and using it for lawful purposes.
Job Applications: Processing your job application.
Safety Issues: Responding to trust and safety issues that may arise.
Compliance: For compliance purposes, including enforcing our Terms of Use or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
Auditing Interactions: Auditing related to your interaction with our services and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with other standards.
Fraud and Incident Prevention: Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
Debugging: Debugging to identify and repair errors that impair existing intended functionality.
Transient Use: Short-term, transient use.
Contracting Vendors: Contracting with vendors and service providers to perform services on our behalf or on their behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytics services, or providing similar services on behalf of the business or service provider.
Research: Undertaking internal research for technological development and demonstration.
Improving Our Services: Undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services.
Enabling Transactions: Otherwise enabling or effecting, directly or indirectly, a commercial transaction.
Notified Purpose: For other purposes for which we provide specific notice at the time the information is collected.

3. Collection of Personal Information

We collect Personal Information from the following categories of sources:

You/Your Devices: You or your devices directly.
Users: Other users of our services.
Affiliates.
Advertising Networks.
ISPs: Internet service providers.
Analytics Providers.
OS/Platform Provider: Operating systems and platforms.
Social Networks.
Partners: Business partners.
Public: Publicly accessible sources.

4. Disclosure of Personal Information

In the preceding twelve months since this notice was last updated, we disclosed Personal Information to the following categories of third parties for the purposes of providing services, communicating, social network support, connecting third party services, marketing, personalization, sending messages, facilitating payments, deidentification and aggregation, job applications, safety issues, compliance, auditing interactions, fraud and incident prevention, debugging, transient use, contracting vendors, research, improving our services, enabling transactions, and for any notified purpose:

Advertising Providers: Advertising technology companies, such as advertising networks.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, and Inferences Drawn from Personal Information.
ISPs: Internet service providers.
○ Personal Information we disclosed: Internet or Other Electronic Network Activity Information and Inferences Drawn from Personal Information.
Analytics Providers.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Internet or Other Electronic Network Activity Information, Professional or Employment-Related Information, and Inferences Drawn from Personal Information.
OS/Platform Providers: Operating systems and platforms.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, Sensory Information, Professional or Employment-Related Information, and Inferences Drawn from Personal Information.
Social Networks.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, Sensory Information, Professional or Employment-Related Information, and Inferences Drawn from Personal Information.
Affiliates.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, Sensory Information, Professional or Employment-Related Information, and Inferences Drawn from Personal Information.
Vendors: Vendors and service providers.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, Sensory Information, Professional or Employment-Related Information, and Inferences Drawn from Personal Information.
Integrated Third Parties: Third parties integrated into our services.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, Sensory Information, Professional or Employment-Related Information, and Inferences Drawn from Personal Information.
Third Parties as Legally Required: Third parties as required by law and similar disclosures.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, Sensory Information, Professional or Employment-Related Information, and Inferences Drawn from Personal Information.
Third Parties in Merger/Acquisition: Third parties in connection with a merger, sale, or asset transfer.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, Sensory Information, Professional or Employment-Related Information, and Inferences Drawn from Personal Information.
Third Parties with Consent: Other third parties for whom we have obtained your permission to disclose your Personal Information.
○ Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Characteristics of Protected Classifications under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, Sensory Information, Professional or Employment-Related Information, and Inferences Drawn from Personal Information.

5. Your California Privacy Rights

If you are a California resident, you may exercise the following rights.

Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of Personal Information collected, sold, or disclosed by us; (2) purposes for which categories of Personal Information are collected or sold by us; (3) categories of sources from which we collect Personal Information; (4) categories of third parties to whom we disclosed or sold Personal Information; and (5) specific pieces of Personal Information we have collected about you during the past twelve months.

Right to Delete. Subject to certain exceptions, you may submit a verifiable request that we delete Personal Information about you that we have collected from you.

Right to Correct. You may submit a verifiable request that we correct inaccurate Personal Information that we maintain about you.

Verification. Requests for access to, deletion, or correction of Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. To verify your access, deletion, or correction request, please follow the instructions provided in our response to your request.

Right to Opt Out. In some circumstances, you may opt out of the sale or sharing (for cross-context behavioral advertising purposes) of your Personal Information. We do not sell or share (for cross-context behavioral advertising purposes) your Personal Information.

Right to Limit Use and Disclosure of Sensitive Personal Information. In some circumstances, you may limit our use and disclosure of your Sensitive Personal Information. We do not use or disclose your Sensitive Personal Information for purposes other than the limited purposes permitted by the CCPA.

Submit Requests. To exercise your rights under the CCPA, send an email via our Contact Information section or visit our website.

Authorizing an Agent. If you are acting as an authorized agent to make a request to know, delete, correct, or opt out on behalf of a California resident, send an email via our Contact Information section and attach a written authorization signed by the resident.

6. Minors

We do not knowingly sell or share (for cross-context behavioral advertising purposes) Personal Information of consumers under 16 years of age.

7. Contact Information

If you have any questions, comments, or concerns about this notice or our processing activities please email us at hi@bellabeat.com or write to us at

Bellabeat, Inc.
1390 Market Street, Suite 200
San Francisco, CA 94102